Overview of foreign trade clothing promotional mix

 First, the concept of promotional mix from a marketing perspective, the promotion of enterprises by way of personnel and non-personnel, communication, business and consumer information, trigger, stimulate the desire and interests of consumers, it results in a purchase activities.
promotion the way to have advertising, personal selling,Bailey UGG boots, public relations, sales promotion four, because of the visual promotions, clothing sales in the application of more, and form their own system, so a single sub-chapter section on visual marketing explained .
a variety of promotional methods have their advantages and disadvantages, business in the promotion process often and use a variety of promotions at the same time, that in their marketing mix. The so-called marketing mix, according to the characteristics is the business and marketing objectives, integrated factors affecting the selection of promotions, and use it with. promotional mix is a prerequisite for marketing strategy, based on the promotional mix in order to develop appropriate strategies.
professional clothing distribution networks, looking for Changshu wholesale clothing trade information, wholesale clothing trade information, Shenzhen, Shenyang, wholesale clothing trade information, information on wholesale clothing trade Beijing, Zhengzhou, wholesale clothing trade information on getting goods to 8.
foreign apparel products is a non-functional high-value content products (such as social value, cultural value, aesthetic value, symbolic value, etc.), mainly by means of its perception of visual, tactile, and the popular short period, styles change fast, market positioning is more strict and meticulous, and these characteristics determine the promotional clothing characteristics of specific performance:
1. promotional emphasis on establishing the image or idea of wearing clothing sense orientation has been the main is not the warm, body care, and shelter from the storm in terms of functions, but a symbol self-awareness, self-expression values, ideals and aspirations. This is of course to use colors, styles and fabrics and other elements to express, but more needs to establish an accurate interpretation of the image, the expression of the designer's idea of positioning, and the accurate and timely passed to the target customers. massive price-cutting promotions attract buyers less adopted for the high-end fashion.